The 48 million figure includes viewership of live matches along with wraparound shows, highlights and repeats. In terms of matches, Portugal vs Germany was the most-watched match of the week and in the tournament with 10 million viewers. Sony said that the Hindi feed for live matches has been watched by 14 million viewers across the country. The Malayalam and Bengali feed on Sony Six channels have been watched by 7 million viewers across Kerala and West Bengal markets. The quarter-finals have already started with Switzerland taking on Spain in the first quarter-final match held on 2 July.

Source: Mint July 03, 2021 05:03 UTC