Uber Technologies Inc. has hired its first global chief marketing officer, as the ride-hailing company continues to work on shoring up its embattled brand. The controversies eventually led to the resignation of the company’s co-founder and chief executive, Travis Kalanick last year. Uber is doing “the right thing” in terms of marketing, said Ms. Messina. “That is what consumers need to hear before any other messages from us.”Newsletter Sign-upUber has been searching for a marketing chief for some time. In June, Uber’s Chief Brand Officer Bozoma Saint John, a well-regarded former Apple Music marketing executive, departed Uber for a CMO role at Endeavor, parent of talent agency WME-IMG.

Source: Wall Street Journal September 10, 2018 16:00 UTC