Starting in 2004, then, two Canadians held the first-ever recorded public ugly Christmas sweater party, and unwittingly launched a global phenomenon. “That was the first time I had ever even heard of people intentionally wearing ugly Christmas sweaters,” he told HuffPost Canada. Now, competition is tight, between the many sites specializing in Christmas sweaters, the celebrities who have their own brands (Beyoncé, Whoopi Goldberg, 2 Chainz and his “Dabbing Santa”) and the mega-retailers like Walmart, The Bay, and H&M that sell their own ugly Christmas sweaters. Icon Sportswire via Getty Images Detroit fans wearing matching Red Wing-themed ugly Christmas sweaters at a game on Dec. 22, 2018. But as one of its originators, and someone who uses the Canadian trademark on “Ugly Christmas sweaters” for purely charitable use, Boyd says he sees more genuine affection in the sweaters than any degree of mocking.

Source: Huffington Post December 15, 2019 20:02 UTC