But have you heard of “Generation Data” (Gen D)? So why is this topic of addressing Gen D important for marketers right now? • Internet users generate about 2.5 quintillion bytes of data each day. According to Michigan Tech, people expect personalized data for all the brands they interact with. Gen D needs transparency into the who, what, why, when and how of data.

Source: Forbes August 02, 2021 13:07 UTC