Consumer goods giant Unilever is threatening to pull ads from popular social media platforms such as Facebook and Google if they do not do more to protect children from "toxic" online content. Weed is also expected to say: "Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate." The company is the latest to criticize and put pressure on social media giants like Facebook and Google to change the way they deliver content. The three-second clip on the brand's Facebook page sparked an outcry on social media and was eventually removed by Dove, which issued an apology. Bearse said the warning from Unilever to social media giants is a bold statement, but it will be tricky for the company to take their advertising elsewhere and still have it be effective.

Source: CBC News February 12, 2018 20:08 UTC