Baobab-boosted shot brand Unrooted has announced that it has become a certified B Corp. Unrooted has been certified by B Lab, the not- for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit. The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. Nathan Clemes, founder of Unrooted, says: “We’ve been working towards securing B Corp certification for a while now and it feels great to have secured it. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We and the rest of the B Corp community are really pleased to support Unrooted in paving the way for a new way of doing things”.

Source: The Times October 16, 2023 12:10 UTC