The remuneration offered was around Rs 80,000 per reel,” Koninika Dey, a lifestyle vlogger counted among macro-influencers, told The Telegraph Online. As the Assembly election approaches the tribe of social media influencers, which runs into lakhs, seems to be much in demand in Bengal. All influencers that The Telegraph Online spoke with denied that they were collaborating with any political party. The Covid pandemic onwards, social media influencers emerged on the Calcutta scene and their number has been growing. I cannot influence people to think that one political party is righteous than the other because I think so.

Source: The Telegraph February 26, 2026 12:45 UTC