When some anti-mask customers can turn violent, many companies are justifiably reluctant to put employees at risk by denying service. Prosocial FramingSo what CAN businesses do to encourage safe behavior and reduce the chance of conflict for both customers and employees? It reminds the customer that employees don’t have the option of staying home or avoiding all customer contact. But, when people wear masks in situations where there is no chance of transmission, it makes them and the requirement look silly. Nevertheless, a combination of time and gentle messaging will keep almost all customers and employees safe and conflict-free.

Source: Forbes August 13, 2020 12:22 UTC