Volkswagen Group is trying very hard to see if it can replicate the Apple business model in the auto industry. The combination of a proprietary OS and the ID align quite closely to the Apple business model. VW is even adjusting its store model to align more closely with this new model. VW is negotiating new terms with dealers who may lose out as VW manages the relationship with the customer. The VW ID system may frustrate people who want their digital experience to follow them between cars of different brands.

Source: Forbes September 27, 2018 15:22 UTC