Unilever's plan to conquer home ice cream deliveryIn the world of ice cream, one company reigns supreme. The Anglo-Dutch firm commands almost a fifth of global ice cream sales, a bigger share than its next four competitors combined, according to market research firm Euromonitor. "As an ice cream gang we're a bit messianic," said Matt Close, the company's executive vice president for global ice cream. Through partnerships with the likes of Uber Eats and Domino's Pizza, customers can get ice cream delivered within 30 minutes. The plan is working: The growth of ice cream at home is on track to more than offset the collapse in its out-of-home ice cream revenue this year, which includes sales to restaurants and catering companies.
Source: CNN November 16, 2020 13:18 UTC