Spending on Valentine's Day dropped notably this year, with a 14% fall despite spikes across several consumer categories. The lender said this reflected shoppers spending less on traditional gifts such as flowers and cards and more on a special night out. Restaurant spending was up 22% compared to Valentine’s Day last year, and hotel stays rose 11%, with a strong appetite for romantic dining and overnight stays. “Our Valentine’s Day data shows that while overall spending was slightly softer, people were still determined to make the day special," said Gerardo Larios Rizo, head of hospitality sector at Bank of Ireland. While some romantics shopped ahead, the spike in jewellery sales on the day itself suggests a rush of last-minute panic-buying this year.”

Source: Irish Examiner February 20, 2026 11:04 UTC