Grape growers had no one to sell to. His partner, winemaker Violeta Jiménez, comes from three generations of grape growers, but she is the first in the family to work with their grapes rather than sell them. “We’ve been in a renaissance of Mexican winemaking, where large, establishing, and foundational steps have been taken,” says Ott. “When you mention Mexican wine to Americans, they’ll fall in one of three camps,” says Ott. “If we want them to care about Mexican wine, we have to make products for them, too.”There’s a real energy for Mexican wine from the younger generations, and not just from those involved in production.

Source: Forbes December 14, 2023 15:35 UTC