And it means you need to be more deliberate, skilled, and steadfast in managing your digital personal brand to ensure it remains authentic and compelling. That means acquiring a small number of video tools to project your brand. It’s also important to be visible and valuable on all the sites where your brand community lives. Second, video content is more likely to show up on page one of a Google search than similar text-based content. Your LinkedIn AboutThe most important tool for managing your online brand is LinkedIn.

Source: Forbes May 13, 2021 12:33 UTC