Is Snapchat – the social media app famous for its disappearing messages – in danger of doing a vanishing act of its own? With its young, mobile-obsessed users, Snap offered advertisers a way to reach the all-important millennial market. Snap is not taking off as a camera company: the company sold 42,000 camera-spectacles, down 35% on the quarter before. Now, Snapchat has a third breakthrough filter: a dancing hotdog, that has gyrated virtually on people’s screens around the world. If grooving meat can be monetised for millions, then Snapchat still has a way out of the doldrums.

Source: The Guardian August 11, 2017 17:40 UTC