With the 25th annual World Vegan Month starting yesterday, Britain has overtaken Germany to become the nation with the highest number of new vegan food products launched in a year, according to market research firm Mintel. While vegan food sales were surging, no data was available to track sales of other vegan products, ranging from kilts to lipstick, as celebrities fanned the trend. US musician Lady Gaga launched a vegan make-up range this year and Formula 1 champion Lewis Hamilton helping to open a meat-free burger chain. But other industries have also taken up the vegan trend with Mintel predicting an uptick this year in fashion retailers releasing vegan shoe collections. Brands including Adidas and Steve Madden have launched vegan lines while Britain’s Dr Martens — made famous by punk music fans — stomped into the market with a vegan boot.

Source: Taipei Times November 01, 2019 16:05 UTC