Viant developed frequent movie goer segments were built through leveraging credit card and location data and every purchase was matched back to an individual user. Comedy fans are 45% more likely to be Hispanic, as are 56% of horror movie goers. A cursory look at Amazon’s action movie roster will throw light on why the streaming service is a huge hit with action film lovers! Comedy fans, on the other hand, are 39% more likely to be heavy streaming movie buyers and watchers than other frequent movie goers. Drama fans, interestingly, are 36% more likely to use Spotify than other frequent movie goers.

Source: Forbes December 26, 2018 18:00 UTC