Organizers for the Victoria premiere of "Building the Room" used "justice pricing" when tickets went on sale last week, with white males being charged $20, while others paid $10. Sid Mohammed, a spokesperson for the production, says organizers wanted to address the fact that white males tend to have more purchasing power than other demographics. Organizers have responded by lowering the admission price for white males to $15 and announcing that any profits from the door will be donated to the Native Friendship Centre of Victoria and the Victoria Pride Society. "We've had a lot of support — it's been quieter, for sure — but we've had a lot of support for this pricing model." Constructive critiques have helped improve the model and organizers aren't taking the death threats seriously, Mohammed said.

Source: CBC News September 20, 2017 13:38 UTC