Photo: Quang Dinh / Tuoi TreFor breakfast, the proportion of consumers spending between VND21,000 and VND40,000 (US$0.8–1.6) rose significantly, while those opting for meals priced below VND20,000 ($0.8) declined year on year. At the same time, the proportion of consumers spending less than VND30,000 ($1.2) on lunch also rose sharply, from 9.8 percent to 15.16 percent. The share of consumers spending under VND30,000 ($1.2) fell to 11.07 percent, while those spending over VND50,000 ($2) increased by five percentage points. Most notably, the segment spending more than VND100,000 ($3.9) per dinner rose to 14.5 percent, up from 12.4 percent in 2024. Despite inflationary pressures, higher dinner spending suggests Vietnamese consumers are seeking to maintain their quality of life, the report said.

Source: Tuoitre News April 12, 2026 04:51 UTC