Vietnamese manufacturers are trying to display their products at foreign-invested supermarket chains, which have become familiar shopping destinations for urbanites. “The required high discount rates will force Vietnamese enterprises to seek profits from other distribution channels and accept losses when selling products via foreign-invested supermarkets,” Lam said. “This will help foreign-invested supermarkets reduce the selling prices of goods to compete with Vietnamese owned supermarkets,” she added. “If Vietnamese-owned supermarkets do not develop, Vietnamese enterprises will suffer.”Reports showed that foreign invested supermarkets now hold the upper hand in the home retail market. In 2015, foreign invested supermarkets held 58 percent of the market share, while Vietnamese held over 40 percent.

Source: VietNamNet News March 27, 2017 01:41 UTC