View: Personal endorsements by world leaders can make a huge difference to good causesPersonal endorsements by world leaders can make a huge difference to good causes. SynopsisEven the smallest insignia worn by anyone in the public eye is scrutinised by the media and social media, ensuring free publicity. Zelenskyy's charity raises funds for medicines, weapons and reconstruction efforts in his beleaguered country, so he welcomes the scrutiny. But he is not the president who has set this precedent: even US President Joe Biden is often spotted wearing a baseball cap with the logo of the Beau Biden Foundation for the Protection of Children.

Source: Economic Times February 11, 2023 07:17 UTC