Visa formed a new sub-region that includes Egypt, Libya and Sudan, saying the move will advance its strategic growth plans in the wider North Africa, Levant and Pakistan region. Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. The organization will be led by Malak El Baba, who Visa has appointed country manager for Egypt, Libya and Sudan. Please add us to your preferred sources list so our news, data and interviews show up in your feed. Add as Preferred Source“I am honored to take on this expanded role and continue driving Visa’s strategy across Egypt, Libya and Sudan,” El Baba said in the release.

Source: The North Africa Journal February 17, 2026 17:02 UTC