Visa, the global digital payments company, has established a new sub-regional structure comprising Egypt, Libya, and Sudan. The move forms a key part of Visa’s strategic growth plans for the wider North Africa, Levant, and Pakistan region. Leadership appointmentsTo spearhead this new strategic hub, Visa has appointed Malak El Baba as country manager for Egypt, Libya, and Sudan. Commenting on her new role, Malak El Baba stated: “I am honored to take on this expanded role and continue driving Visa’s strategy across Egypt, Libya, and Sudan. In his new position, he will leverage his deep client expertise to execute Visa’s growth strategy in Egypt, driving further expansion and deepening value-based partnerships with key financial institutions.

Source: The North Africa Journal March 01, 2026 12:53 UTC