But then, Uber’s obnoxious culture, engineered by its former CEO seemed to be driving the firm to a meteoric crush. This messy affair boils down to one critical social reality - corporate culture. But the Uber saga reaffirms one truism that is often ignored -- that the texture and soul of corporate culture is a construct of the CEO. This is critical because corporate culture dictates the fortunes of organisations. A sound corporate culture should be a carefully engineered effort.

Source: Daily Nation July 12, 2017 18:56 UTC