WPP PLC Chief Executive Mark Read set out his vision for a turnaround on Tuesday, a strategy he hopes will make the world’s largest advertising company better-positioned to contend with the rapidly changing marketing landscape. The company plans to simplify its structure and increase investments in creativity and technology as it aims to deliver organic growth—an important industry measure—in line with its peers by the end of 2021.

Source: Wall Street Journal December 11, 2018 09:44 UTC