Following Apple’s revision to its Q1 2019 earnings last week, The Wall Street Journal is out today with a report exploring how the iPhone XR is the “phone that’s failing Apple.” While the report says it’s too early to call the iPhone XR a “flop,” it’s hard to deny the struggles the device is facing. Sylvania HomeKit Light StripThe report explains that with a sticker price of 6,499 yuan, or roughly $945, many consumers in China simply find the iPhone XR too expensive. That sticker-shock is despite the fact that the iPhone XR is 25 percent cheaper than the iPhone XS and iPhone XS Max. In his letter to Apple investors last week, Tim Cook pointed to currency headwinds as part of the challenge Apple faces in China. The WSJ notes that while the dollar has risen against the yuan, Apple has increased the local price of the iPhone XR in China to maintain margins:Deepening the problem: Apple got hit by currency changes in China, Mr. Arcuri said.

Source: Wall Street Journal January 06, 2019 16:18 UTC