Sherman: "The NBA not only brings in advertising for that company, but it also helps with carriage revenue for all of Warner Bros. Discovery’s networks. Not even just TNT and TBS, which carry the NBA, but all of the networks -- Discovery, HGTV, Food Network. NBCUniversal’s reported bid to air a package of NBA games in the league’s new media rights deal “threatens to eclipse” longtime partner Warner Bros. : CNBC’s Alex Sherman noted the $2.5B per year offered by NBCUniversal "may be more money than what Warner Bros. Sherman: "The NBA not only brings in advertising for that company, but it also helps with carriage revenue for all of Warner Bros. Discovery’s networks.

Source: CNN May 02, 2024 01:29 UTC