(Courtesy)Global music publishing company Warner Music Group has announced a partnership with East African superstar Diamond Platnumz as well as his record label WCB-Wasafi. The deal seeks to incorporate WCB-Wasafi with Warner Music South Africa and African entertainment group Ziiki media in an effort to expose African music to a worldwide audience. In a press briefing, Warner Music Group (WMG) wrote that their decision to partner with Diamond was triggered by his indisputable success and rapport with his sizeable fan base. “I’ve built WCB-Wasafi from the ground up and believe that Warner Music and Ziiki are the right partners to help further grow our reach. Warner Music South Africa Temi Adeniji said that the partnership with Diamond and Wasafi marked the music group’s entrance to East Africa.

Source: Standard Digital May 18, 2021 13:18 UTC