His plan: Don’t resist the power of social media. He has said little about his plans, other than that he wants to create a new, specialized newsroom to do social-media and service journalism. The News Movement offers some clues about how he views the modern media landscape, and in what direction he might take the Post. The startup makes money primarily through a separate unit that helps brands make promotional content on social media, said Beheshti. “The Washington Post and all other news brands need to go where the young people are," said digital-media consultant Matthew Goldstein.

Source: Wall Street Journal June 19, 2024 11:42 UTC