Launched in 2008, Spotify had 40 million paid subscribers in September and now has 50 million according to the music streaming giant. Photo: Getty ImagesSpotify said on Thursday (local time) it has reached 50 million paid subscribers, growing 25% in less than six months and extending the Swedish music streaming service's lead over its closest rival, Apple Music. Launched in 2008, Spotify had 40 million paid subscribers in September. Apple, which launched its music service less than two years ago, had about 20 million subscribers in December. In 2016, Americans used on demand streaming platforms, such as Spotify, to listen to 431 billion songs, Nielsen said in its US year-end report.

Source: Otago Daily Times March 03, 2017 05:32 UTC