“The campaign is all about data collection,” Parscale said in a phone interview with the Guardian. I make them chant it and memorise it and my goal is to make everybody in America know that number 88022. There is no better methodology to contact voters and raise money than cellphone text messaging.”For all the tools and screens of the digital age, it was clear in 2016 that Trump’s rallies carried an old-fashioned power of live theatre. Yet the crowds at Trump rallies are overwhelmingly white. “I’ll tell you that nothing that’s occurred over the last couple of months has driven down his numbers at all.

Source: The Guardian January 30, 2020 08:00 UTC