The Weetabix Food Company has published its 2023 Sustainability Report, sharing updates on progress against its ‘Change for Even Better’ strategy. For the first time the report features a new initiative to introduce consumers to some of the real British farmers growing Weetabix wheat. On the back of packs, Weetabix is now profiling some of its Growers Group farmers. For example, increasing the recycled content of Weetabix On The Go bottles to 51% has reduced their carbon footprint by 8%. To view and download the digitally enabled 2023 Weetabix Sustainability Report, blending conventional pictures and words with specially created films and animations, visit weetabixfoodcompany.co.uk/sustainabilityreport2023/.

Source: The Times December 06, 2023 14:17 UTC