Design is highly impactful when used effectively, and storytelling in design is more potent when it comes to sending the message across. This is where great storytelling comes in. Visual storytelling is a rightly proportionate combination of text, images and animation, allowing users to understand how the product helps them. Visual storytelling is meant to improve user experience and leave a resonating image with the user. A great visual will always have a symbiotic relationship with great storytelling.

Source: The Hindu June 15, 2021 07:10 UTC