The pace and extent of digital transformation in 2020 has experienced some of the most furvert change as compared to any other year. However, there is often a tendency to focus on broad or advanced digital change risks, while overlooking the emotional component of the global pandemic-enforced transformation. More consumers in the region have begun shopping online and in greater frequency. According to studies in the US, the global pandemic has accelerated the shift from physical stores to digital shopping by about five years. This seismic shift has forced businesses to rapidly pivot to digital channels such as e-commerce to drive traffic, sell online and remain competitive.

Source: The North Africa Journal December 30, 2020 01:52 UTC