Visual search is a huge area of interest for most retailers thanks to the snap it and buy it nature of mobile right now. The move makes Snap a prime (excuse the pun) target for Amazon to acquire at a later date. RETAIL (.com, ads, Prime, books, GO, Whole Foods)Amazon partnered with Snap for its Visual Search function - users can now buy what they see. /// Amazon may be about to move in the jewellery market based on a new US Trademark filed this week. [The Information]--- Amazon increasingly looks like a traditional retailer, Prime = loyalty program, Basics = house brand, product placements = Amazon search ads.
Source: Forbes September 30, 2018 13:30 UTC