What Do Gen Z Shoppers Want? A Cute, Cheap Outfit That Looks Great on Instagram - News Summed Up

What Do Gen Z Shoppers Want? A Cute, Cheap Outfit That Looks Great on Instagram


I browse every single day — at least once — on the Pretty Little Thing phone app. It’s my favorite, and I don’t look anywhere else, except if I see something on an Instagram influencer I like. I don’t really go to bricks-and-mortar stores. I know all the delivery people really well now — they always know when I have plans on a Friday or Saturday night. I don’t buy from places like Boohoo.com or Missguided as I’d have to pay for delivery, which would be a waste of money.


Source: New York Times December 17, 2019 10:00 UTC



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