In the 1990s heyday of the NBA, as the Chicago Bulls won six titles, Michael Jordan became the most famous athlete on earth and basketball spread to the far corners of the globe, a dozen executives gathered every week in Midtown Manhattan over sandwiches to discuss how they could take advantage of the sport’s ascendance. The lunch crew would gather on Thursdays in the office of NBA commissioner David Stern or a few blocks away in the office of NBC Sports president Dick Ebersol—and they would immediately get to work on an unlikely...

Source: Wall Street Journal August 09, 2020 14:15 UTC