One intriguing aspect of Twitter’s evolution over the last seven years is the growth and then decline of the venerated hashtag. Yet, as the hashtag is declining on Twitter, what might replace it in the future? According to Google Trends, the English word “hashtag” first entered the public consciousness at the start of 2009 but really began to take off in early 2011. Within a few months of Twitter’s growth leveling off, the hashtag explodes into popularity. Putting this all together, the hashtag appears to have entered a period of decline on Twitter, raising the question of what might replace it.

Source: Forbes March 13, 2019 17:48 UTC