Live Video Can Now Be Broadcast Directly From TwitterPerhaps you’ve heard about Wendy’s’ latest social media strategy. A number of websites have pointed out the highlights of its approach, calling it “roasting” at its finest. If you’re not familiar, the concept is this: the Wendy’s brand is responding to user comments, especially ones insulting Wendy’s or praising its competitors, with tongue-in-cheek comebacks ranging from playful to downright insulting. Some highlights of tweets include Wendy’s responding with a picture of a garbage can when one user requested for the chain to help find the nearest McDonald’s. Another exchange involved Wendy’s sarcastically reminding a user that refrigeration is necessary to keep meats from becoming contaminated when they accused the chain of using frozen products.

Source: Forbes January 17, 2017 19:47 UTC