It sounds counterintuitive, but the reality is that as the Canadiens’ value increased during the past two decades, its on-ice performance sagged. Yet the team’s woes don’t seem to have any impact on the bottom line. Au contraire, the cash just keeps rolling in for the Habs Inc. no matter how sucky the team is. Forbes valued the team at $1.3 billion (all figures U.S.), up four per cent from a year earlier. Seventeen years later, the bleu-blanc-rouge is a cash cow, with annual profits of $102 million, according to Forbes.

Source: National Post December 07, 2018 18:45 UTC