Whenever you write a new resume or update an old one, you have an amazing opportunity to brand yourself exactly the way you want. You can brand yourself specifically for the jobs you want, and using your own powerful voice -- so why on earth would you want to brand yourself like every other job seeker on the planet? The worst possible way to brand yourself in your resume is to use the same robotic, zombietastic branding nearly every job seeker has been using since the dawn of time. This is the kind of zombie/robot resume language I'm talking about:1) Motivated self-starter2) Results-oriented professional with a bottom-line orientation3) Savvy senior executive with significant leadership experienceYou are a red-blooded, passionate person with definite ideas and talents, but your power will never come through on the page when you describe yourself in such a scripted and fearful way.

Source: Forbes February 20, 2018 21:56 UTC