At the conference, the company announced new features for its WhatsApp Business API that will make it quicker for businesses to get started and for people to easily chat with these businesses. New messaging featuresWhatsApp is also rolling out new messaging features that can help people get business done faster. Reply buttons will allow people to quickly make a selection from up to three options with just a quick tap that a business can set ahead of time through their WhatsApp Business API account. This new update will make it easier for businesses of all sizes to consider WhatsApp API for their customer engagement journey." WhatsApp is where most customers are and there isn't a better platform for quality customer engagement.

Source: Mint June 02, 2021 16:27 UTC