But T-Mobile is no longer the industry upstart, and Legere’s departure suggests that he feels his work there is almost done. When Legere joined T-Mobile in 2012, the brand was in disrepair and customers were fleeing. But Legere transformed T-Mobile into a self-marketing powerhouse, with he and the rest of the management team shamelessly adopting new looks as walking billboards for the company. ADAD“We saw an opportunity to disrupt a stupid, broken, arrogant industry,” a typically off-the-cuff Legere said on Monday’s call. Should the Sprint deal survive or avert the trial that’s set to begin Dec. 9, T-Mobile will gain newfound pricing power.

Source: Washington Post November 18, 2019 18:56 UTC