Finally, he found a spot that offered nonalcoholic beer. Al’s is part of a growing number of craft breweries producing nonalcoholic beer, which legally mustn’t contain more than 0.5 percent alcohol by volume. In the past few years, brands such as Surreal, WellBeing, Partake and Athletic — all dedicated exclusively to nonalcoholic beer — have come onto the scene, and Brooklyn Brewery and Lagunitas introduced nonalcoholic options. Big Beer has also started putting money behind this category, encouraged by sales in Europe, where nonalcoholic beer has longer been culturally relevant. So, while media coverage touting nonalcoholic beer as the next big thing doesn’t quite track with the current data, makers are betting on potential and the strength of that buzziest of buzzwords: wellness.

Source: Washington Post April 06, 2021 12:02 UTC