The magazine grew to become Singapore’s most internationally successful print media title, sold in over a dozen countries. Apropos of their magazine’s name, they are now revolutionizing their business model from print and online to a hybrid of online, print and e-commerce. As watchmakers ramped up advertising budgets, the magazine’s ad sales soared upward with them, enabling Revolution to become the first Singapore magazine to go global. While print ad sales rebounded last year by 10%, Lee says Revolution won’t expand its print business and will focus instead on expanding its website, social media and e-commerce operations. Lee and Koh are also building a global community of collectors and hosting events at global watch shows.

Source: Forbes March 19, 2019 10:07 UTC