Modesto and his co-founder started ZERO in 2015 to answer a complex question: Why has one of the most innovative sustainable agricultural concepts of the modern age — vertical farms — failed to take off? Vertical farms were first envisioned nearly 25 years ago and promised to produce more food with fewer resources and less waste by delivering dense crop yields from stacked growing layers in controlled indoor environments. The answer, according to Modesto, lies in the execution, because the high costs and complicated logistics of starting and scaling the farms have been major roadblocks. To overcome these challenges, ZERO took on a world-changing mission to revolutionize agriculture with a new model for vertical farming that makes it financially and environmentally sustainable for commercial enterprises. As Modesto states, ZERO believes that “farms should go anywhere, without specific location requirements.

Source: Forbes December 19, 2023 13:51 UTC