The release marks another coup for Benchmark Drinks which, founded and run by genial Australian entrepreneur Paul Schaafsma, has become to celebrity wine brands in the 2020s what Stock, Aitken and Waterman was for pop in the 1990s. In an age in which “merch” has become an increasingly important part of an A-lister’s income, it’s not difficult to see why there are so many celebrity wine brands around. He once told me he is sometimes approached by those to whom he has to say, “Mate, you’re not a wine brand.”I’ve taste-tested some of the best-known celebrity wine brands around – here’s how they stack up. He launched his first wines with Benchmark Drinks in 2021 and sold over half-a-million bottles in the first year. There are eight wines in his range, five from South Africa and three from Spain.

Source: The Star January 10, 2026 16:47 UTC