With limited passengers passing the boutique, Le Clos took the launch online, which led to the bottlings being secured by customers—mostly European, mainland Chinese, and Dubai-based collectors—within 24 hours. Ben Odgers, General Manager at Le Clos, tells Forbes.com: “The sales were a result of our digital campaign. Select customers received an invitation giving them special access to an exclusive website to express their interest in purchasing from The Macallan Red Collection. And as the Red Collection sales show, the top end can remain pretty impervious to external factors. At your service: Le Clos keeps The Macallan boutique at Dubai Airport open 24/7, 365 days a year, ... [+] regardless of the pandemic.

Source: Forbes December 19, 2020 02:11 UTC