27 years ago, in 1995, the world of soft drinks celebrated a successful union. The Coca-Cola Company (TCCC) and the French group headed by Pierre Castel joined forces to flood the African market with sugary beverages under the North American giant’s label. By bottling Coca-Cola, Sprite, Fanta, and Schweppes on its own production lines, Castel achieved a new level of profitability, strengthening its central role in the fast-growing soft drinks market alongside its brewing activities. The divorce, however, which has now been finalised, was almost a foregone conclusion. Running out of gasThe last few years of

Source: The North Africa Journal June 16, 2023 07:39 UTC