India is now the world’s largest internet market by number of users, making it a critical context for understanding digital learning environments and technology-enabled management education in India. Smartphone use among urban college students routinely exceeds four hours a day, reflecting broader shifts in digital consumer behaviour and digital media engagement among PGDM and management students, with social media platforms accounting for a substantial share of that time. India is now the world’s largest internet market by number of users, making it a critical context for understanding digital learning environments and technology-enabled management education in India. Smartphone use among urban college students routinely exceeds four hours a day, reflecting broader shifts in digital consumer behaviour and digital media engagement among PGDM and management students, with social media platforms accounting for a substantial share of that time. This usage does not occur separately from academic life but is deeply embedded within higher education learning ecosystems and management education environments.

Source: dna March 06, 2026 08:59 UTC