Now, the grocery chain is looking to update its slogan to reflect a loftier moniker: "World's Healthiest Grocery Store." Papa John's continued to advertise their pizza pies with "Better Ingredients, Better Pizza" on the basis that their consumers already associated that with their company. But Whole Foods isn't really recognized as the world's healthiest grocery store. On top of that, few probably associate the phrase "World's Healthiest Grocery Store" with Whole Foods; it has never used the slogan. Whole Foods Market says it's "America's Healthiest Grocery Store."

Source: Washington Post July 28, 2016 10:02 UTC